IT STARTED WITH…

Inspired by the stories of real Bumble users, we produced and crafted a global multi-market campaign for Bumble in just two months.

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Together with a bespoke team of female creatives from different markets across EMEA, we built a flexible approach that would allow us to add local nuance to four overarching stories. The result was hundreds of executions, each deeply relevant to the lives of women in each market, all the way from casting down to the detail of a restaurant receipt. Not only was the campaign one of Bumble's strongest ever performing in the UK, but it was expanded to an additional two countries and extended for another year.

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Alongside the main video creatives, we captured stills for use in outdoor across Europe, taking over high profile large format sites.

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Accurate and sensitive representation was critical too. Working with our team of creatives we cast an ensemble of diverse but market-relevant talent, closely coordinating with Bumble’s own teams across EMEA.